Definition
An app developed once but branded and resold by multiple companies or partners. Common in fitness, education, or wellness categories where the core functionality is the same, but the front-end branding and messaging differ.
White-Label Revenue = Number of Partners x (License Fee + Revenue Share). Unit Economics per Partner = Partner Revenue - Marginal Support Cost.
When the core functionality is common across many brands (fitness workouts, course delivery, content streaming), and the differentiation is primarily in content and branding. It works less well when each partner needs significant feature customization.
Each branded app has its own App Store listing and subscription products. Use Botsi to manage subscriptions across all partner apps from a single dashboard, while keeping subscriber data and revenue separated per partner.
Quality control across partners, App Store account management complexity, support scaling, and brand dilution if partners create poor content. Mitigate with partner guidelines, content review processes, and centralized subscription management.
A subscription purchased through a website (commonly using Stripe or Paddle) instead of in-app purchase systems. Web subscriptions allow apps to avoid platform fees and offer more flexible pricing or promotional options.
The process of converting users from a web page, landing experience, or email into app installers, and eventually subscribers. Optimizing this flow requires deep linking, continuity of messaging, and frictionless onboarding.
An automated, real-time message sent from a system (e.g., Stripe, Botsi) to your backend when a subscription event occurs, such as a renewal, cancellation, or trial start. Webhooks enable immediate updates to user status and CRM sync.
The number of unique users who engage with the app within a 7-day period. WAU is a useful middle-ground metric between DAU and MAU, and is often tied to user health scoring and retention tracking.
The onboarding sequence shown to new users, often guiding them through feature highlights, value communication, and eventually a paywall or trial prompt. A strong welcome flow increases trial starts and early retention.
Botsi automatically shows the right price to every user. Stop guessing and start growing.