4

"Meet your new diet sidekick." Friendly framing for an app whose whole pitch is science and algorithms. The mascot and doodle art soften a very nerdy product.

7

"Without stress, shaming, or rigidity." They lead with the emotional pain of calorie counting before the science. Smart, because most people who download a macro tracker have already quit one.

Macrofactor onboarding screen 10: The carousel is a story with a dotted path and a

10

The carousel is a story with a dotted path and a "Next: Storing Food" label, so you always know there's a next chapter. It's a value-prop carousel dressed up as a journey, which makes tapping through feel less like explainer screens.

Macrofactor onboarding screen 13: They set the effort expectation up front:

13

They set the effort expectation up front: "Take a few minutes per day to log your weight and the foods you eat." Honest, and it frames logging as the input that makes the algorithm smarter, not a chore.

16

"Regardless of how close you came to hitting your calorie targets." This is the differentiator and they name the objection directly: you don't have to be perfect for it to work.

20

"You don't have to eat like a robot." Good benefit copy. "You log your food and weight. MacroFactor does the rest" is a clean one-line job description for the product.

22

"MacroFactor is a premium-only application by design." They tell you it's paid before signup and justify it: no ads, no ad-network tracking, and a coach "at a fraction of the cost." Setting the expectation early means the paywall doesn't feel like a bait and switch.

Macrofactor onboarding screen 31: Account creation right after the carousel, with zero questions asked and zero value shown

31

Account creation right after the carousel, with zero questions asked and zero value shown. That's high-intent capture, and since the app is premium-only they need an account anyway, but it's a lot to ask before you've seen a single number about yourself.

Macrofactor onboarding screen 34: A plain feature list paywall:

34

A plain feature list paywall: "best-in-class diet coaching algorithm" plus eight bullets, and one CTA, "Try 1 Week for Free." No quiz, no personalized plan, no testimonials. They're betting the carousel and the product's reputation did the selling. The "Did you learn about us from an affiliate?" toggle is a nice touch for attributing creator traffic.

Macrofactor paywall with pricing, onboarding screen 35

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Plans come second, after you've already tapped "Try 1 Week for Free." 12 Months is the default at $71.99 with $143.88 struck through, anchored against $11.99/mo monthly. The 6 Months option at $47.98 ($7.99/mo) makes annual look like the obvious deal. A 1-week trial is short, which is right for a paid-only app.

Macrofactor onboarding flow

Macrofactor pricing and paywall terms

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Macrofactor pricing and paywall terms

More nutrition onboarding flows