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Nutrition

Neateat Meal Planner onboarding flow

22 screens · Screen Recording · recorded Oct 2026
NutritionSoft paywall · trial requiredpaywall: post onboarding quizquiz drivengoal settingsocial proof heavythree tier comparisonannual default with trialpricing anchor strikethrough

Neateat Meal Planner pricing and paywall terms

Yearly USD 39.99 at '65% off' is the default, Monthly USD 9.99, Weekly USD 7.99. One week free trial, 'No Payment Due Now'.

Neateat Meal Planner onboarding screen 1: Eight goals, multi-select, all written as outcomes instead of features: 'Order takeout less', 'Feed my…1
Eight goals, multi-select, all written as outcomes instead of features: 'Order takeout less', 'Feed my family', 'Cook with what I already have'. Letting people pick several is what gives them the zero-party data to personalize the plan and the paywall later.
Neateat Meal Planner onboarding screen 2: 'What gets in the way?' straight after the goals2
'What gets in the way?' straight after the goals. You've just said what you want, now you're saying why you've failed at it. Naming your own friction makes the fix worth more when they hand it to you.
Neateat Meal Planner onboarding screen 3: Real local stores, Despensa de Don Juan and Super Selectos next to Walmart3
Real local stores, Despensa de Don Juan and Super Selectos next to Walmart. Most meal planners stop at national chains. 'Don't see your store? Request my store' catches the misses and gives them a demand signal for where to expand next.
Neateat Meal Planner onboarding screen 44
Neateat Meal Planner onboarding screen 5: 'We'll only plan meals for the days you pick.' One line telling you exactly what your answer does5
'We'll only plan meals for the days you pick.' One line telling you exactly what your answer does. Most quizzes make you guess why they're asking.
Neateat Meal Planner onboarding screen 66
Neateat Meal Planner onboarding screen 77
Neateat Meal Planner onboarding screen 8: A photo of a real kitchen counter where you tap the appliances you own, instead of a list of checkboxes8
A photo of a real kitchen counter where you tap the appliances you own, instead of a list of checkboxes. The interaction takes longer, and that's the point. Effort you put in is buy-in you carry to the paywall.
Neateat Meal Planner onboarding screen 9: A budget slider with live math under it9
A budget slider with live math under it. $160 resolves to $5.71 per serving across 28 servings, and it tells you you're 'On budget' as you drag. You're setting the number the product gets judged against, which makes the result feel like yours.
Neateat Meal Planner onboarding screen 10: 'What do you already have?' with a pantry grid and a 'Skip for now' out10
'What do you already have?' with a pantry grid and a 'Skip for now' out. Optional depth done right: the people who fill it in get better recipes, the people who don't still finish the flow.
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Neateat Meal Planner onboarding screen 11: They count the saving up over three screens: $20 a week, then $530, then $1,040 a year11
They count the saving up over three screens: $20 a week, then $530, then $1,040 a year. Stretching one number across three taps is simple and it works, because the big figure lands on its own screen with nothing competing with it.
Neateat Meal Planner onboarding screen 1212
Neateat Meal Planner onboarding screen 13: $1,040 a year in savings, and the plan they're about to sell is $39.9913
$1,040 a year in savings, and the plan they're about to sell is $39.99. The price-to-value ratio is built before a price appears. By the time the paywall lands you've already done the math.
Neateat Meal Planner onboarding screen 14: 'Browsing this week's deals14
'Browsing this week's deals. Selecting your recipes. Costing your basket.' The loading steps name real work against the answers you gave, rather than spinning a generic wheel.
Neateat Meal Planner onboarding screen 1515
Neateat Meal Planner onboarding screen 16: 'Your week is ready16
'Your week is ready. 28 meals planned. You saved $32.' They ship the actual product before the paywall, real grocery list and real recipes. Value before the wall, and it's why the trial ask lands softer than it would cold.
Neateat Meal Planner onboarding screen 17: Social proof after the result instead of before it17
Social proof after the result instead of before it. 3.9 stars reads honest rather than impressive, and the quotes are specific: 'way calmer than apps that nag'. Putting reviews here catches you right after you've seen your own plan.
Neateat Meal Planner onboarding screen 1818
Neateat Meal Planner onboarding screen 19: Notification permission framed by benefit first: meal reminders, recipe ideas, 'turn them off anytime'19
Notification permission framed by benefit first: meal reminders, recipe ideas, 'turn them off anytime'. The pre-prompt absorbs the no, so the real iOS dialog only gets spent once.
Neateat Meal Planner onboarding screen 2020
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Neateat Meal Planner paywall with pricing, onboarding screen 2222
'Start your 1 week FREE trial to continue.' Yearly $39.99 at 65% off is the default, monthly $9.99, weekly $7.99. The weekly is priced high enough to make yearly the obvious pick. 'No Payment Due Now' sits right above the button, which is the line that actually moves trial starts.

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