← All flows
Learning / Knowledge

Plantum

24 screens · Screen Recording · recorded Dec 2024
Learning / KnowledgeSoft paywall · trial optionalpaywall: post signup pre valuevalue prop carouselannual default with trialfeature listtestimonial heavy
Plantum onboarding screen 11
Plantum onboarding screen 22
Plantum onboarding screen 3: Signup is the first real screen, before a single value prop3
Signup is the first real screen, before a single value prop. And look at the checkbox: 'I don't want to receive emails with the latest plant news and recommendations from botanists', unchecked by default. Inverted opt-out. You have to tick a box to not be marketed to. That wins a quarter of email volume and costs you trust.
Plantum onboarding screen 44
Plantum onboarding screen 8: The value prop carousel runs after signup rather than before it8
The value prop carousel runs after signup rather than before it. Three screens explaining what the app does, shown to someone who already handed over their account. If these screens are good enough to sell the product, they should be earning the signup instead of filling time once it's banked.
Plantum onboarding screen 99
Plantum onboarding screen 10: 'SET UP REMINDERS AND HELP YOUR PLANT STAY HEALTHY' shown as a lock screen mockup with the actual…10
'SET UP REMINDERS AND HELP YOUR PLANT STAY HEALTHY' shown as a lock screen mockup with the actual notifications drawn on it. Priming the permission by showing what it will look like, before the system dialog fires. Cheap to build and it lifts the allow rate.
Plantum paywall with pricing, onboarding screen 1111
Yearly at $39.99 ($0.77 per week) marked BEST OFFER and preselected, against weekly at $6.99. Weekly annualises to around $363, so the decoy isn't subtle. The detail worth copying or avoiding is 'Enable free trial' being a toggle that's off by default: the default action here is a direct charge. Most apps default that on to maximise trial starts, and flipping it trades volume for immediate cash and worse refund optics.
Plantum onboarding screen 1212
Plantum onboarding screen 1313
100% free
10 more screens

See the rest of this flow.

You are 10 screens into Plantum. Enter your email to unlock the remaining 10, plus every other teardown in the library.

100% free, just your email.
Plantum onboarding screen 1414
Plantum onboarding screen 15: 'You Have No Plants' with an Add Plant button and the premium banner underneath15
'You Have No Plants' with an Add Plant button and the premium banner underneath. You land in an empty state having identified nothing. The entire pitch three screens ago was 'snap the plant', so the camera should be here, not a list of nothing.
Plantum onboarding screen 1616
Plantum onboarding screen 17: 'You Have No Snaps' on the next tab over17
'You Have No Snaps' on the next tab over. Two empty states back to back in the first session. Each one is a chance to run the aha moment that's being spent on a placeholder illustration instead.
Plantum onboarding screen 18: Explore is full of real content, care guides and plant articles, and it's the only tab that isn't empty on…18
Explore is full of real content, care guides and plant articles, and it's the only tab that isn't empty on day one. I'd route new users here rather than My Plants. It's the one place the app already looks alive.
Plantum onboarding screen 1919
Plantum onboarding screen 2020
Plantum onboarding screen 2121
Plantum onboarding screen 2222
Plantum onboarding screen 2323

More learning / knowledge onboarding flows

Blinkist onboarding flow
Blinkist
30 screens
Simply Piano onboarding flow
Simply Piano
144 screens
Elevate onboarding flow
Elevate
134 screens
Headway onboarding flow
Headway
122 screens
Imprint onboarding flow
Imprint
81 screens
Picturethis onboarding flow
Picturethis
80 screens