Tapcook Use onboarding screen 1: The home screen is the week: 'This week's dinners

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The home screen is the week: 'This week's dinners. Tonight: Breaded Pork Cutlets with Lemon, 30min.' Tonight's dinner named on arrival, no dashboard and no blank state to interpret.

Tapcook Use onboarding screen 2: '0 of 7 dinners cooked', with the week laid out by day

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'0 of 7 dinners cooked', with the week laid out by day. A progress counter on a meal plan turns a grocery list into something with a score.

Tapcook Use onboarding screen 6: 'What you need, for one.' Quantities scaled to the household size given during onboarding

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'What you need, for one.' Quantities scaled to the household size given during onboarding. Personalization showing up in the one place it actually changes the output.

Tapcook Use onboarding screen 8: The ingredient list itemised and priced: 6 oz pork chops, 1 cup panko, 1 egg

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The ingredient list itemised and priced: 6 oz pork chops, 1 cup panko, 1 egg. This is what the subscription bought, and it's two taps from launch.

Tapcook Use onboarding screen 10: 'Fry, 5m of 12 min

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'Fry, 5m of 12 min. Heat 1 tsp of the vegetable oil in a large skillet over medium-high until it shimmers.' Timed steps with the technique spelled out. The recipe teaches you to cook rather than listing what goes in.

Tapcook Use onboarding screen 12: '1 of 7 dinners cooked.' The counter moves

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'1 of 7 dinners cooked.' The counter moves. Small thing, and it's the reason someone opens this again on Tuesday.

Tapcook Use onboarding screen 14: 'Air Fryer Parmesan Crusted Chicken

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'Air Fryer Parmesan Crusted Chicken. 25m. Difficulty moderate. 10 items. Cleanup.' Difficulty and cleanup as first-class metadata. Nobody else shows cleanup, and it's the real reason people don't cook on a weeknight.

Tapcook Use onboarding screen 16: Swiping between the week's dinners with prices attached to each

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Swiping between the week's dinners with prices attached to each. Browsing by what you'll eat and what it costs, which is the whole pitch delivered as a product rather than a promise.

Tapcook Use onboarding flow

Tapcook Use pricing and paywall terms

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Tapcook Use pricing and paywall terms

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