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Weightwatchers onboarding screen 2: The App Tracking Transparency prompt fires on the first screen, before you've seen anything

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The App Tracking Transparency prompt fires on the first screen, before you've seen anything. 'This allows us to improve your ad experience' is the only reason given. Asking with zero context usually gets a low opt-in. A pre-prompt, or asking after they've seen some value, tends to do better.

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Full-bleed food and lifestyle video with two buttons: 'Try for free & subscribe' and 'Sign in'. No headline, no value prop copy. The primary CTA puts 'subscribe' in the button, so you know a paywall is next.

Weightwatchers onboarding screen 8: Sign in path for existing members: password, a magic link to your email ('if you want to skip the typing')…

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Sign in path for existing members: password, a magic link to your email ('if you want to skip the typing'), or 'Sign in with a QR code'. Nice touch. Less friction for returning members means fewer lost to a forgotten password.

Weightwatchers paywall with pricing, onboarding screen 11

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'Try for free & subscribe' goes straight to 'Plans and pricing'. No quiz, no goals, no account. Three durations: 1 month $23.99 with 'No free trial', 6 months $108.99 ('SAVE 24%') and 12 months $189.99 ('SAVE 34%'), both with a 7-day free trial. 12 months is preselected. Holding the trial back from the monthly is a clean way to push people onto the longer plans.

Weightwatchers onboarding screen 12: Scroll down and the value case shows up under the prices: 'Science-based nutrition plan', 'Weight and…

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Scroll down and the value case shows up under the prices: 'Science-based nutrition plan', 'Weight and activity trackers', '12,000+ recipes for healthy meal inspiration', '200+ no-track ZeroPoint foods'. The price comes before the reasons. With no quiz before this, there's nothing personalized to justify $189.99 either.

Weightwatchers onboarding flow

Weightwatchers pricing and paywall terms

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Weightwatchers pricing and paywall terms

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