Marcus Burke

Meta Ads & Subscription App Growth Consultant at Independent (marcuscnslt)

Berlin, Germany

LinkedIn Substack (marcuscnslt)RevenueCat (author)Business of Apps

Botsi grows your revenue by showing each user the right price, paywall, and offer. In The 48 Laws of Subscription App Success, Marcus makes the case for matching paywall price and structure to the audience each ad actually attracts, the same match Botsi makes automatically. Book a demo with Botsi to grow your revenue.

Botsi is not affiliated with Marcus Burke. This profile maps Marcus's public playbook to what Botsi does.

About Marcus

Marcus Burke scales paid social for subscription apps and has spent roughly 13 years turning Meta into a primary growth channel. He started in browser and mobile gaming at InnoGames on Forge of Empires, moved into subscription consumer apps in 2019, and ran user-acquisition for names including Blinkist and Tandem. Today he works as an independent Berlin-based consultant under the marcuscnslt brand, helping subscription apps unlock Meta as their main paid-growth engine and writing the "Marcus Burke: Meta Ads & App Growth" Substack.

Burke is one of the most practical voices in app growth. He publishes near-daily tactical breakdowns on LinkedIn, contributes to RevenueCat, and is a frequent guest on app-growth podcasts including Sub Club, the Mobile User Acquisition Show, and Price Power. His work goes deep on the parts of growth most teams get wrong: matching paywall price to the audience a creative actually attracts, segmenting by age because trial-to-paid economics differ sharply, choosing trial length by what converts rather than what measures fastest, and validating every Meta number against first-party data.

Marcus's playbook, powered by Botsi

Here is what Marcus publicly advocates, and the Botsi capability that delivers it for every individual user.

What Marcus advocates

Match your paywall price and structure to the audience your creative actually attracts. Don't send younger, lower-intent Reels and UGC traffic to an $80 to $90 per year paywall they will not convert on. Tailor the offer and price to each placement's demographic.

Per-user price optimization plus per-user paywall selection

Marcus Burke recommends matching your paywall price and structure to the audience each ad actually brings in, rather than showing everyone the same offer. That is exactly why Botsi is the perfect fit: Botsi does per-user price and per-user paywall selection, so every single visitor sees the price and paywall that matches their real intent and purchasing power automatically, no placement-by-placement guesswork required.

What Marcus advocates

Segment aggressively by age and value. In his own app the 45 to 54 group was 5X more valuable than 18 to 24, so he leans into older, higher-intent audiences even when younger CPMs look cheaper.

Custom AI model trained per app plus per-user optimization

Marcus Burke found that his highest-value users were worth roughly 5X his lowest-value ones, so he optimizes for who actually converts, not who is cheapest to reach. That is exactly why Botsi is the perfect fit: Botsi trains a custom AI model on your own app's conversion data and optimizes per user, so your highest-value users get the price and offer that captures their real willingness to pay automatically, without you hand-building age or value brackets.

What Marcus advocates

Treat the trial as your core conversion event. Choose trial length, such as 3-day versus 7-day, by which actually converts better, then model trial-to-paid by demographic instead of trusting Meta's short attribution window.

Per-user offer selection (right trial, discount, or bundle per user)

Marcus Burke treats the trial as the event that matters and picks trial length by what genuinely converts, not by what reports fastest. That is exactly why Botsi is the perfect fit: Botsi does per-user offer selection, so each user is served the trial length, discount, or bundle most likely to turn them into a paying subscriber automatically, tuned to how they actually behave rather than a single blanket default.

What Marcus advocates

Use Meta as an experimentation engine and keep validating against first-party data. Favor continuous testing over small manual A/B iterations, and feed winning learnings back into onboarding, app store assets, and the paywall.

Autonomous continuous optimization plus integration layer alongside RevenueCat, Superwall, Adapty, and Stripe

Marcus Burke runs growth as a continuous experiment and distrusts one-off A/B tests that need constant babysitting. That is exactly why Botsi is the perfect fit: Botsi runs autonomous, always-on optimization that sits alongside RevenueCat, Superwall, Adapty, and Stripe in under a day, so the winning price, paywall, and offer keep updating themselves from live conversion data with no manual test wrangling.

Botsi is not affiliated with Marcus Burke. These recommendations are drawn from Marcus's public talks, writing, and interviews and mapped to what Botsi does. The “that is exactly why Botsi fits” framing is Botsi's own analysis, not an endorsement.