Definition
Describes apps or services that support user access and subscription syncing across multiple operating systems (e.g., iOS, Android, web). Multi-platform support improves user flexibility, increases perceived value, and helps reduce churn.
Use a cross-platform subscription management tool like Botsi that creates a unified subscriber record across Apple, Google, and web billing. Each platform reports subscription events to Botsi, which maps them to a single user ID. When that user logs in on any platform, your app checks Botsi for their current entitlements and grants appropriate access.
No — that is a terrible user experience and will generate negative reviews. A single subscription should unlock access everywhere. However, you can encourage users to subscribe through channels with lower fees (web instead of App Store) by promoting web checkout in emails and on your website.
The main challenges: different billing systems (StoreKit, Google Play Billing, Stripe), different subscription group rules, receipt validation across platforms, and unified entitlement management. Botsi solves most of these by providing a single API that handles cross-platform subscription state, so your app code stays clean regardless of where the subscription was purchased.
The number of unique users who engage with the app at least once in a 30-day period. MAU is a top-level engagement metric and often serves as the denominator in conversion rate or retention analysis.
A metric that measures how often users return to the app by comparing Daily Active Users (DAU) to Monthly Active Users (MAU). A higher ratio (closer to 1.0) indicates stronger user stickiness and habitual usage. The usage patterns of your users will change based on the category and type of app. For example, social media and gaming apps expect a much higher MAU/DAU ratio. Apps that only make sense to use once a week or a few times a month shouldn't measure themselves the same as a game.
The party legally responsible for processing payments, managing refunds, and handling tax compliance on behalf of the app. In most mobile apps, Apple or Google act as the merchant of record, while web-based apps often use Paddle, or similar providers.
A third-party tool - like Appsflyer, Branch, or Adjust - that attributes installs, measures campaign performance, and tracks in-app behavior across paid and organic channels. MMPs can be helpful for understanding CAC, LTV, and ROI in a privacy-compliant manner.
The predictable revenue generated from active subscribers on a monthly basis. MRR is a key metric for assessing growth, financial health, and the impact of marketing or retention initiatives in subscription-based apps.
Botsi automatically shows the right price to every user. Stop guessing and start growing.