Definition
A promotional code that unlocks a discounted price or special access to a subscription. Offer codes are often used in partner campaigns, user gifting, influencer marketing, or churn recovery workflows.
Offer Code ROAS = (Redeemed x Conversion Rate x Price) / Campaign Cost. Example: (4,200 x 52% x $9.99) / $5,000 = 4.37x.
Create codes in App Store Connect — unique or multi-use. Users redeem in the App Store or via direct URL. Up to 150,000 codes per app per quarter.
Offer codes are redeemable strings distributed outside the app. Promotional offers are in-app price reductions shown programmatically. Use codes for external distribution, promo offers for in-app targeting.
Send churned subscribers personalized emails with unique codes offering 30-50% off. Make codes time-limited (7 days). Segment by churn reason. Typical redemption: 8-15%.
A monetization and engagement tool that presents users with offers (e.g., free trial extensions, discounts) in exchange for actions like watching an ad, completing a survey, or sharing the app. Common in freemium or hybrid monetization models.
A premium feature that allows users to use the app or consume content without an internet connection. Often used in fitness, language learning, or media apps to justify subscription value and reduce churn during travel or commuting.
The structured experience that guides new users through their first interactions with the app - often including feature highlights, value reinforcement, and paywall exposure. A well-optimized onboarding flow will improve activation, trial starts, and long-term retention.
A monetization model where users pay once for permanent access to a specific feature, product, or piece of content. OTPs can complement subscriptions for users who prefer à la carte value over recurring payments.
The percentage of users who consent to receiving marketing communications, push notifications, or tracking (such as ATT on iOS). High opt-in rates are crucial for effective lifecycle messaging and campaign attribution.
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