Definition
A premium feature that allows users to use the app or consume content without an internet connection. Often used in fitness, language learning, or media apps to justify subscription value and reduce churn during travel or commuting.
Premium. It has high perceived value, is technically costly to support, and gives users a concrete, easy-to-communicate reason to subscribe.
Cache subscription status locally with 24-48 hour expiration. Sync when connectivity returns. Do not lock out offline users immediately — that creates a terrible experience.
Yes, 25-40% better retention among offline users. The feature adds switching costs — migrating downloaded content to a competitor is friction that keeps users subscribed.
A promotional code that unlocks a discounted price or special access to a subscription. Offer codes are often used in partner campaigns, user gifting, influencer marketing, or churn recovery workflows.
A monetization and engagement tool that presents users with offers (e.g., free trial extensions, discounts) in exchange for actions like watching an ad, completing a survey, or sharing the app. Common in freemium or hybrid monetization models.
The structured experience that guides new users through their first interactions with the app - often including feature highlights, value reinforcement, and paywall exposure. A well-optimized onboarding flow will improve activation, trial starts, and long-term retention.
A monetization model where users pay once for permanent access to a specific feature, product, or piece of content. OTPs can complement subscriptions for users who prefer à la carte value over recurring payments.
The percentage of users who consent to receiving marketing communications, push notifications, or tracking (such as ATT on iOS). High opt-in rates are crucial for effective lifecycle messaging and campaign attribution.
Botsi automatically shows the right price to every user. Stop guessing and start growing.