Net Revenue = Price x (1 - Fee %). Apple Y1: $9.99 x 0.70 = $6.99. Apple Y2+: $9.99 x 0.85 = $8.49. Web: $9.99 x 0.97 = $9.69.
Two ways: Small Business Program (under $1M annual revenue) or auto-renewing subscribers past 12 months. Both are significant savings.
Not for most developers. Some very large publishers ($50M+) have reportedly negotiated custom rates. Focus on strategies you control: web subs, annual plans, Small Business Program.
If you can drive traffic to web checkout, the math strongly favors it. You cannot promote web purchases inside the iOS app, but you can in emails, your website, and social media.
How long does it take for you to "payback" the money you've spent on acquiring a new user. A faster payback period is better because it means that you can reinvest that money into growing faster. Typically, a faster payback period means faster growth. At the same time, depending on your business you can use a longer payback period to give you the freedom to acquire users at a higher price. If you're only bidding based on a 1 month payback period, the amount you're able to spend per user will change greatly versus a 1 year payback period. This will be influenced by your free cash flow, desire to grow profitability, and maturity of your business.
A hybrid pricing model where users pay both an upfront fee to download the app and an ongoing subscription for continued access or premium features. While less common today, it can work for high-value niches where initial access alone delivers perceived value.
A screen that restricts access to content or features until the user subscribes or starts a trial. Paywalls are critical for monetization and can be static (same for all users) or dynamic (personalized based on behavior or segment).
Running controlled experiments that test variations of the paywall - including copy, design, pricing, or feature messaging - to find the highest-converting version. This is a high-leverage area for increasing monetization without changing the product itself.
A user's subjective assessment of how much value they are receiving relative to what they're being asked to pay. It's often influenced by onboarding, feature exposure, social proof, and overall app design and directly impacts conversion and retention.
Botsi automatically shows the right price to every user. Stop guessing and start growing.