Subscription Revenue = Active Subscribers x Average Price. MRR = Sum of all subscriber monthly payments. ARR = MRR x 12.
Both. Monthly lowers the barrier to entry. Annual increases LTV and reduces churn. Design your paywall to anchor on the annual plan (showing savings vs monthly). Most successful apps see 50-70% of new subscribers choosing annual when well-presented.
2-3 tiers is optimal. More than 3 creates decision paralysis. A common structure: a free/basic tier, a standard premium tier, and a power-user/family tier. The middle tier should be your target — price it as the obvious best value.
Ongoing value delivery (new content, features, or utility), habit formation (daily use cases), and low enough price to feel like a no-brainer vs alternatives. Apps that deliver 'set and forget' value (like cloud storage) or daily habits (like fitness) are natural subscription fits.
A development and testing environment provided by Apple or Google that simulates subscription flows without using real money. It's used to QA paywalls, trial logic, entitlement management, and billing error handling.
A defined subset of your user base, grouped by shared characteristics like geography, behavior, subscription status, or device type. Segmentation is essential for targeted messaging, pricing strategies, and paywall experiments.
Real-time updates sent from app stores (Apple or Google) to your backend systems when subscription events occur. These could be renewals, cancellations, refunds, or billing issues. These are for maintaining accurate entitlements and powering real-time lifecycle messaging.
The measurement of user sessions - including frequency, length, and recency of visits. Session data informs engagement metrics, triggers re-engagement campaigns, and identifies power users or at-risk churn cohorts.
A monetization model where users are given limited access to premium features or content before being asked to subscribe. This try-before-you-buy approach helps build trust and improve conversion by demonstrating value early.
Botsi automatically shows the right price to every user. Stop guessing and start growing.