Essential triggers: trial started, trial ending (48h and 24h), payment failed, subscription canceled, milestone achieved, engagement declining, and win-back (7, 30, 90 days post-churn). These cover the critical moments in the subscriber lifecycle.
Integrate Botsi (for subscription events) with a CRM like Braze or Customer.io. Map subscription events to message templates. Botsi sends real-time events; the CRM delivers the right message on the right channel at the right time.
Track the conversion rate of users who received each triggered message vs a holdout group who did not. Measure incremental revenue per trigger. The best triggers deliver 10-30% lift in conversion or retention for their targeted segment.
Payment processing handled outside of Apple or Google's in-app purchase systems. Commonly via payment platforms like Stripe, Paddle, or PayPal. Often used for web subscriptions or Android apps distributed outside the Play Store, allowing greater pricing control and lower platform fees.
Promotions with a clear expiration (e.g "48-hour offer") designed to create urgency and drive faster decision-making. These are often delivered through paywalls, lifecycle campaigns, or triggered messaging tied to in-app behavior.
The amount of time between a user installing the app and starting their first subscription. A key metric for measuring the effectiveness of onboarding, paywall timing, and perceived value delivery.
A user's decision to allow or deny tracking (e.g., through Apple's App Tracking Transparency prompt). Consent status affects how well apps can attribute installs, personalize messaging, and optimize acquisition across marketing channels.
The percentage of users who begin a free trial and subsequently convert to a paid subscription. This is one of the most important metrics for subscription apps with trials, reflecting onboarding success, feature adoption, and value communication.
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