Uninstall Rate = Users Who Uninstall / Total Installs x 100. Day-N Uninstall Rate = Uninstalls within N days / Installs x 100.
Mismatch between ad creative and app experience, poor onboarding, aggressive paywalls shown too early, excessive permissions requests, app crashes, and slow load times. The first 60 seconds determine whether most users stay or leave.
30-50% within the first week is typical across categories. Below 30% is excellent. Above 60% signals a serious onboarding or expectation problem. Gaming apps tend to have higher uninstalls; utility apps lower.
Set accurate expectations in your app store listing, streamline onboarding to 3-5 steps, delay permission requests until after value demonstration, ensure the app loads quickly, and show your core value within the first session.
A Google Ads campaign type that promotes your app across Google Search, the Play Store, YouTube, and the Display Network using machine learning. UACs optimize automatically for installs or in-app actions like trial starts or subscriptions based on real-time performance data.
The in-app or store-level experience a user goes through when canceling their subscription. A well-designed unsubscribe flow can reduce churn by offering pause options, downgrade plans, or highlighting underused value. Poor unsubscribe UX may lead to frustration and negative reviews.
A tactic that encourages users to move to a higher-tier subscription plan or unlock additional features. Upsells can be timed based on user behavior (e.g., usage limits, feature interactions) and are most effective when they clearly communicate added value.
Data collected on how users interact with the app - including features used, frequency, depth of engagement, and time spent. Usage analytics inform feature prioritization, upsell timing, onboarding flows, and lifecycle messaging strategies.
A pricing model where users pay based on how much they use a resource, such as credits, minutes, or API calls. While rare in consumer subscription apps, it's increasingly common in B2B, AI tools, and marketplaces where usage varies significantly by user.
Botsi automatically shows the right price to every user. Stop guessing and start growing.