Cost per Trial = UAC Spend / Trial Starts. Cost per Subscriber = UAC Spend / Paid Conversions. ROAS = Revenue from UAC Users / UAC Spend.
Always events (trial starts, subscriptions). Install-optimized UAC attracts low-quality users. Event-optimized costs more per install but delivers users who actually convert. Feed subscription events from Botsi to Google for best results.
UAC is fully automated — you provide creative assets and a target CPA, and Google handles bidding, placement, and optimization across all Google properties. You have less control but typically better results at scale because the ML optimizes across billions of signals.
Provide maximum creative variety: 5 text headlines, 5 descriptions, 20 images, 20 videos. Short video demos (15-30 seconds) of your core feature drive the best subscription conversion. Refresh creative every 4-6 weeks to combat fatigue.
The percentage of users who delete your app after installation, often within the first 24-72 hours, but can be longer-term as well. High uninstall rates typically signal onboarding friction, weak value delivery, or misleading acquisition messaging.
The in-app or store-level experience a user goes through when canceling their subscription. A well-designed unsubscribe flow can reduce churn by offering pause options, downgrade plans, or highlighting underused value. Poor unsubscribe UX may lead to frustration and negative reviews.
A tactic that encourages users to move to a higher-tier subscription plan or unlock additional features. Upsells can be timed based on user behavior (e.g., usage limits, feature interactions) and are most effective when they clearly communicate added value.
Data collected on how users interact with the app - including features used, frequency, depth of engagement, and time spent. Usage analytics inform feature prioritization, upsell timing, onboarding flows, and lifecycle messaging strategies.
A pricing model where users pay based on how much they use a resource, such as credits, minutes, or API calls. While rare in consumer subscription apps, it's increasingly common in B2B, AI tools, and marketplaces where usage varies significantly by user.
Botsi automatically shows the right price to every user. Stop guessing and start growing.