Definition
A targeted effort to re-engage and convert churned users, often using personalized messaging, time-sensitive discounts, or new feature announcements. Win-backs are a high-ROI strategy when paired with behavioral segmentation.
Win-Back Rate = Reactivated Users / Targeted Churned Users x 100. Win-Back CAC = Campaign Cost / Reactivated Users. Win-Back ROI = Reactivated Revenue / Campaign Cost.
7 days (memory is fresh), 30 days (enough time to miss the app), 90 days (pair with new features), and annually. Response rates decline over time but never reach zero. Some apps successfully reactivate users 12+ months after churn.
Personalization (reference their history, streak, or saved content), an incentive (discount, free month, extended trial), new value (features launched since they left), and urgency (time-limited offer). Segment by churn reason for maximum relevance.
Use Apple's promotional offers for discounted re-subscriptions. Deliver via email or push (if they have not revoked permissions). Deep link directly to a personalized win-back paywall. Botsi triggers win-back campaigns automatically based on churn events.
A subscription purchased through a website (commonly using Stripe or Paddle) instead of in-app purchase systems. Web subscriptions allow apps to avoid platform fees and offer more flexible pricing or promotional options.
The process of converting users from a web page, landing experience, or email into app installers, and eventually subscribers. Optimizing this flow requires deep linking, continuity of messaging, and frictionless onboarding.
An automated, real-time message sent from a system (e.g., Stripe, Botsi) to your backend when a subscription event occurs, such as a renewal, cancellation, or trial start. Webhooks enable immediate updates to user status and CRM sync.
The number of unique users who engage with the app within a 7-day period. WAU is a useful middle-ground metric between DAU and MAU, and is often tied to user health scoring and retention tracking.
The onboarding sequence shown to new users, often guiding them through feature highlights, value communication, and eventually a paywall or trial prompt. A strong welcome flow increases trial starts and early retention.
Botsi automatically shows the right price to every user. Stop guessing and start growing.