Definition
The price a user is willing to pay for your product or subscription, often surfaced through pricing surveys or inferred through conversion behavior. WTP is an input for price testing, packaging, and geographic pricing strategies.
Revenue per User at Price P = P x (% Willing to Pay P). Optimal Price = Price that maximizes P x WTP(P). Compare across price points to find the revenue-maximizing option.
Survey methods: Van Westendorp analysis (4 price questions), Gabor-Granger (direct price acceptance), or conjoint analysis (trade-offs between features and price). Behavioral methods: A/B test different price points and measure conversion. Surveys are faster; behavioral tests are more accurate.
Dramatically. WTP in the US might be $12.99/month while in India it is $2.99. Always adjust pricing by geographic purchasing power. Apple and Google provide regional pricing tiers — use them. A one-price-fits-all approach leaves revenue on the table in wealthy markets and prices out users in emerging ones.
Annually, or whenever you significantly change your product. As you add features and content, WTP increases. Users who joined at $4.99 may now accept $7.99 because the product is more valuable. Regular price testing ensures you capture the value you create.
A subscription purchased through a website (commonly using Stripe or Paddle) instead of in-app purchase systems. Web subscriptions allow apps to avoid platform fees and offer more flexible pricing or promotional options.
The process of converting users from a web page, landing experience, or email into app installers, and eventually subscribers. Optimizing this flow requires deep linking, continuity of messaging, and frictionless onboarding.
An automated, real-time message sent from a system (e.g., Stripe, Botsi) to your backend when a subscription event occurs, such as a renewal, cancellation, or trial start. Webhooks enable immediate updates to user status and CRM sync.
The number of unique users who engage with the app within a 7-day period. WAU is a useful middle-ground metric between DAU and MAU, and is often tied to user health scoring and retention tracking.
The onboarding sequence shown to new users, often guiding them through feature highlights, value communication, and eventually a paywall or trial prompt. A strong welcome flow increases trial starts and early retention.
Botsi automatically shows the right price to every user. Stop guessing and start growing.