D

What is Dynamic offer?

Definition, examples, and more

Definition

A subscription offer chosen for each user at the moment they reach the paywall, rather than one fixed offer for everyone. An offer is everything the user is asked to agree to: the plan, its price point, the trial, any discount, and when it appears. A dynamic offer changes which of those elements a user sees, chosen from a set the app team has already built.

Example

A language app reaches the paywall with three users. One finished every onboarding step and sees the annual plan with a 7-day trial. One skipped onboarding and sees a monthly plan with no trial. One opened the paywall twice before and closed it, and sees a 50% first-year discount. All three already exist as App Store products or introductory offers; only the choice differs.

Why Dynamic offer Matters

Dynamic offers are different from dynamic pricing. Dynamic pricing computes a new price; a dynamic offer picks among offers whose prices are already set. That matters on the App Store and Google Play, where every price must exist as a product before anyone can buy it. Botsi picks dynamic offers with a model trained on each app's data and measures the result against a randomized holdout.

Frequently Asked Questions

Is a dynamic offer the same as dynamic pricing?

No. Dynamic pricing changes the price itself. A dynamic offer chooses which predefined offer a user sees: the plan, trial, discount, price point and timing. Two users can see different prices because they see different offers, but every price is one the team set in advance.

Are dynamic offers allowed on iOS?

Yes. Apple lets apps present different subscription products, introductory offers and promotional offers to different users, as long as the price shown is the price charged.

How are dynamic offers chosen?

Either by rules a team writes (for example, "lapsed subscribers see the win-back discount") or by a model that learns which offer each kind of user accepts. Botsi uses a model and runs on top of rules-based paywall tools.

Category
Subscription App Terminology
Related Area
Mobile App Growth & Monetization
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More terms starting with “D”

Data privacy

The set of policies and regulations that govern how user data is collected, stored, and used. For subscription apps, compliance with standards like GDPR, CCPA, and Apple’s App Tracking Transparency (ATT) is essential, particularly when dealing with personal, behavioral, or payment data.

Deep links

Links that direct users to specific in-app locations rather than simply opening the app. When combined with attribution and deferred deep linking, they enable seamless experiences across channels and platforms — valuable for re-engagement, referrals, and onboarding.

Deferred deep linking

A technique that routes users to a specific screen or piece of content in the app after installation — often used for campaigns, referrals, or personalized onboarding. It enables seamless user flows from ad click to in-app action, even when the app isn’t already installed.

Discount code

A promotional code that offers users a reduced subscription price, often used during onboarding, seasonal campaigns, or win-back efforts. Codes can drive urgency, personalize offers, or reward referrals.

Downsell

Offering a lower-priced plan or reduced feature set to users who show signs of canceling or resisting a premium offer. Downselling helps preserve revenue and reduce full churn by keeping users subscribed at a lower commitment level.

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Show every user the right offer

Botsi picks the offer and paywall each user sees, from options you approve, and measures the lift against a holdout.