Definition
When users become overwhelmed or desensitized by excessive push or in-app messages, leading to disengagement, opt-outs, or churn. Managing frequency, personalization, and value of notifications is important to maintain user trust.
1-2 per day is ideal for most subscription apps. More than 3 triggers fatigue. Monitor opt-out rates — if more than 1% per week disable notifications, reduce frequency.
Personalize content, time delivery per user, cap frequency (max 2/day), and make every notification useful. Ask: would I want to receive this?
Use in-app messages showing notification value. Offer preference centers for notification types. Well-timed prompts see 10-20% re-opt-in rates.
A pricing strategy where users choose what they're willing to pay for a subscription. Less common, but it can be useful for donation-based products, early-access launches, or communities where trust and transparency are core values.
The number of subscribers lost over a given period, adjusted for reactivations. Net churn provides a more complete view of subscription momentum than gross churn and is especially useful for understanding long-term revenue health.
Net Promoter Score (NPS) is a measure used to understand customer satisfaction and loyalty for an app. It’s based on one simple question: “How likely are you to recommend our app to a friend or colleague?” Users rate this on a scale from 0 to 10. Scores of 9-10 are ‘Promoters’ who love your app, 7-8 are ‘Passives’ who are satisfied but not enthusiastic, and 0-6 are ‘Detractors’ who are unhappy. A high NPS indicates strong customer satisfaction and is often linked to growth and positive word-of-mouth, while a low NPS can signal potential issues and customer churn.
Total income from subscriptions after subtracting platform fees, refunds, taxes, and other deductions. Net revenue offers a more accurate picture of actual profit compared to gross revenue and is needed for forecasting and LTV modeling.
A subscription that ends after a set period without auto-renew.
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