On iOS, 50-65% is good, 65%+ is excellent. Android is higher (70-85%). A pre-permission screen can increase opt-in by 30-40%.
Trial expiration reminders, payment failure alerts, win-back offers, and engagement streak notifications. Personalized, time-sensitive messages perform best.
Reference specific progress, features used, and content consumed. Time delivery based on individual patterns. Segment by subscription status. Personalized notifications see 2-4x higher CTR.
A pricing strategy where users choose what they're willing to pay for a subscription. Less common, but it can be useful for donation-based products, early-access launches, or communities where trust and transparency are core values.
The number of subscribers lost over a given period, adjusted for reactivations. Net churn provides a more complete view of subscription momentum than gross churn and is especially useful for understanding long-term revenue health.
Net Promoter Score (NPS) is a measure used to understand customer satisfaction and loyalty for an app. It’s based on one simple question: “How likely are you to recommend our app to a friend or colleague?” Users rate this on a scale from 0 to 10. Scores of 9-10 are ‘Promoters’ who love your app, 7-8 are ‘Passives’ who are satisfied but not enthusiastic, and 0-6 are ‘Detractors’ who are unhappy. A high NPS indicates strong customer satisfaction and is often linked to growth and positive word-of-mouth, while a low NPS can signal potential issues and customer churn.
Total income from subscriptions after subtracting platform fees, refunds, taxes, and other deductions. Net revenue offers a more accurate picture of actual profit compared to gross revenue and is needed for forecasting and LTV modeling.
A subscription that ends after a set period without auto-renew.
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