Learning / KnowledgeSoft paywall · trial requiredpaywall: post onboarding quizquiz drivengoal settingsocial proof heavyvalue prop carouselannual default with trialtestimonial heavyfeature list
12345Topics multi-select, 'select at least one.' Right call to make it multi: people care about more than one subject. This is zero-party data they can echo back in the library and on the paywall, so it's worth collecting up front.678'When on your smartphone you are most likely to browse social media, play games, read news.' They're naming the competitor, which is your own lock screen. Frames Imprint as the better thing to do with the same two minutes you'd spend scrolling.910'In the last week, how much time have you spent reading nonfiction?' Most people land on 'under 1 hour' or 'did not read this week.' The question exists to surface that gap so the rest of the flow can sell against it.1112The 'I don't have time' objection, answered with a grid of moments you already have: brushing teeth, commuting, elevator, coffee break. Shows the habit fitting into dead time instead of asking for a new slot in the day.13A testimonial plus the Apple App of the Day laurels dropped mid-quiz. 'This app has been like finding gold' is the aspirational line, the laurels carry the credibility. Good spot for it: keeps momentum up during a long question set.14'Compared to others, how well do you remember things?' A self-assessment that gets you to admit memory is a problem, right before they show the visuals-and-quizzes fix. The answer barely matters, the framing does.1516171819Choose your path, single-select goal. Single is fine here since it drives one primary track, and 'you can always change it later' lowers the stakes of picking. This goal should resurface on the paywall bullets.202122'4 out of 5 users say imprint has improved their life,' footnoted as users who use it 3x a week. Strong stat, and notice the qualifier is doing the heavy lifting. Worth testing how visible that asterisk needs to be.2324Set a goal for your first week, defaulting low at 'Quick, 2 min/day.' A small commitment people can actually keep, which sets up the streak later. Easy yes that still feels like their choice.25Notification pre-prompt before the iOS dialog: 'turn on notifications to get the most out of imprint.' Priming with the benefit first protects your one shot at the system permission. Could be sharper by naming a specific reminder benefit.262728'Does this interest you?' Yes/No on a real title, 1 of 4. A swipe-style micro-commitment that gets you investing before the paywall and quietly builds a starter library. The titles also preview the actual content quality.29303132Personalization loading, 'just a moment while we personalize your imprint experience.' Shows work being done for you and makes all those quiz answers feel like they paid off. Cheap to build, reinforces perceived value right before the price.33343536A 5-star, 20k-ratings screen right before the paywall. Asking for nothing here, just stacking social proof at peak intent so the price lands softer. Good placement.37The paywall: annual default at $99.99/year with a 7-day trial, framed as a Now / In 5 days / In 7 days timeline. The 'reminder before you're charged' line reduces the surprise-charge fear that kills trial starts. The $8.33/month framing makes the annual number easier to swallow.3839404142The paywall keeps scrolling: reviews, a cancel FAQ ('is it easy to cancel'), a library peek with real bestsellers, and a comparison section. It's answering objections in order. Long, but the trial CTA stays pinned the whole way so the ask never leaves the screen.434445464748495051525354555657Close the first paywall and you get a second offer, 'special offer for early adopters,' now with a monthly option at $15.99 next to the yearly. Most people don't buy on the first ask, so a softer second screen catches some. Note the yearly price didn't drop, so the 'offer' is really just adding monthly.58Account creation lands here, after the paywall, not before. Pushing signup this deep means only committed users hit it, which lowers dropout. Tradeoff is you don't capture emails from people who bounce earlier, so no abandoned-onboarding remarketing.59606162636465Post-paywall home drops you straight into the course tied to the title you swiped yes on, not a blank dashboard. The free daily read gives an immediate first action. That's the activation moment doing its job.676869707172
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