Learning / KnowledgeSoft paywall · trial optionalpaywall: post onboarding quizquiz drivengoal settingsocial proof heavyannual default with trialtestimonial heavyfeature list
123456Self-reported attribution survey right up front: 'where did you hear about imprint' with App Store, Instagram, X, YouTube, Google, friend/family. Post-ATT, paid channels are hard to track, so they just ask. Cheap data and they grab it while drop-off is lowest. I'd test moving it one or two screens in so the first thing they ask is about the user, not their own marketing.7Topics multi-select, 'select at least one'. Right call to make it multi-select since people care about more than one subject. This is zero-party data that should drive what they recommend later, so the test is whether the picks actually show up in the first session.8910'When on your smartphone you are most likely to browse social media, play games, read news.' This isn't really a quiz, it's setting up screen time as the problem they're about to solve. Gets you to admit the bad habit before they pitch the fix.11The screen time chart: their line curves up toward 'Imprint', the 'Mindless Scrolling' line flattens out. Reframes the time you already spend on your phone as something you could redirect. Aspirational contrast instead of a guilt trip, which fits a learning app.1213'In the last week how much time have you spent reading nonfiction books.' Building the gap. Most people will answer 'under 1 hour' or 'did not read', and that admission is what the next few screens lean on.141516The 2-minute promise made concrete: brushing teeth, commuting, waiting, lunch, elevator, coffee break. Listing the exact dead moments makes 'bite-sized' believable instead of a slogan. This is the value-speed argument, you can learn in the cracks of your day.17Testimonial 'this app has been like finding gold... I have an extremely busy life' paired with the Apple App of the Day laurel. Ties the review straight back to the busy-life problem they just made you admit, and the Apple award borrows trust they haven't earned yet.18192021222324'Quizzes and collectible cards help you commit key concepts to long-term memory.' The collectible cards are the gamification hook, they turn passive reading into something you accumulate. Worth testing whether they show a card you've already 'earned' during onboarding so it feels real before the paywall.252627'Choose your path, pick the goal most important to you.' Single-select on purpose, 'you can always change it later', so they get one clear path to personalize around instead of a vague pile of interests. The goal you pick here should echo on the paywall and the first course.28293031'4 out of 5 users say Imprint has improved their life.' Strong stat, but the asterisk does the heavy lifting: it's based on users who use Imprint 3 times a week. Survivorship baked in. It still works placed here right before the goal-setting and the ask.3233'Set a goal for your first week': Quick 2 min, Regular 5 min, Advanced 10 min. A small commitment that also sets a deliberately low bar, 2 minutes a day is hard to argue with. Picking a number makes the habit feel like yours, which raises follow-through.3435Notification ask framed by benefit, not permission: 'bite-sized learning', 'deeper repetition', 'knowledge', with a soft 'Not now'. Better than the raw OS prompt. The repetition angle is the honest pitch for a learning app, you forget what you don't revisit.36'Does this interest you?' with thumbs up/down on real titles like Atomic Habits, Flow, The 5 Second Rule, four in a row. A swipe-style micro-commitment that builds a starting library and feeds personalization at the same time. Same pattern Ahead and Headway use right before the wall.37383940Loading screen, 'just a moment while we personalize your Imprint experience.' Shows the work they're doing for you and makes the quiz answers feel like they mattered. Reinforces the personalization value right before the price.4142Ratings card, 'one of the best things you can do for yourself', Apple, 20K+ ratings, sitting directly before the paywall. Social proof at the peak moment, last thing you see before the price. This is the review-before-paywall placement, sentiment is highest right here.43The paywall is a trial timeline: NOW unlock everything, IN 5 DAYS reminder, IN 7 DAYS you're charged, cancel anytime. Telling people exactly when they'll be billed lowers the fear of a surprise charge, which lifts trial starts. Annual is the default at $99.99 but shown as $8.33/month to shrink the number.4445'View all plans' opens a two-option screen: yearly $99.99 with a 1-week trial tagged 'Most popular', monthly $15.99 with no trial. The monthly is a decoy, twelve months of it is far more than the annual, so the yearly looks obvious. Only the yearly carries the trial, which steers you there too.46Account creation comes after the paywall and after you've started the trial, Apple/Google/email. Pushing signup this late keeps friction off the whole quiz, smart. The tradeoff: anyone who starts the trial then bounces on this screen, you have no email to win back. I'd test capturing email one step earlier.53545556575859606162636465666768697071727374757677
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