App Store pricing · Americas
App Store subscription pricing in Brazil
Top subscription apps price 20% below Apple's default in Brazil (the median of 65 benchmark apps), and 56 of the 65 benchmark apps priced here go below it.
Education apps cut deepest (−37%) and Graphics & Design apps least (−8%).
Apple's default for a $9.99 US price is R$59.90, about $11.03 or 110% of the US price.
Data updated · BRL · App Store Connect territory BRA
Apple's default prices in Brazil
When you set a US price in App Store Connect, Apple fills in these prices for Brazil. Most apps never change them. ≈ marks prices inferred from what top apps charge, or estimated from the nearest exact prices.
| US price | Apple default | In US dollars | % of US price |
|---|---|---|---|
| $2.99 | ≈ R$17.90 | $3.30 | 110% |
| $4.99 | ≈ R$29.90 | $5.50 | 110% |
| $6.99 | ≈ R$41.90 | $7.71 | 110% |
| $9.99 | R$59.90 | $11.03 | 110% |
| $12.99 | ≈ R$79.90 | $14.71 | 113% |
| $14.99 | ≈ R$93.90 | $17.29 | 115% |
| $19.99 | ≈ R$127.90 | $23.55 | 118% |
| $29.99 | R$199.90 | $36.80 | 123% |
| $39.99 | ≈ R$249.90 | $46.01 | 115% |
| $49.99 | R$299.90 | $55.21 | 110% |
| $59.99 | ≈ R$364.90 | $67.18 | 112% |
| $69.99 | ≈ R$429.90 | $79.14 | 113% |
| $79.99 | R$499.90 | $92.03 | 115% |
| $99.99 | R$599.90 | $110.44 | 110% |
How top apps price in Brazil
Each app's gap is its local price ÷ Apple's default for the same plan − 1, so −30% means 30% below Apple's default. The range is the middle half of the apps in each group.
| Apps | Median vs Apple | Range | Apps priced here |
|---|---|---|---|
| All 71 benchmark apps | −20% | −47% to −11% | 65 |
| Education | −37% | −54% to −17% | 20 |
| Health & Fitness | −36% | −60% to −19% | 22 |
| Graphics & Design | −8% | −17% to 0% | 23 |
| Activity & outdoors | −73% | −78% to −69% | 2 |
| Women's health | −68% | −79% to −57% | 2 |
| Meditation & sleep | −60% | −74% to −30% | 3 |
| Music lessons | −56% | −62% to −49% | 2 |
| Language learning | −54% | −65% to −54% | 5 |
| Study & homework | −39% | −47% to −32% | 4 |
| Design & craft tools | −37% | −56% to −19% | 2 |
| Workouts & training | −36% | −49% to −32% | 5 |
| Brain training | −28% | −47% to −8% | 2 |
| Self-care & motivation | −28% | −36% to −19% | 2 |
| Wearable companion | −25% | −33% to −17% | 2 |
| Widgets & themes | −20% | −26% to −15% | 2 |
| Nutrition & weight loss | −19% | −38% to −12% | 6 |
| Plant ID | −17% | −20% to −14% | 2 |
| Test prep | −17% | −17% to −17% | 2 |
| Photo editing | −12% | −20% to −5% | 4 |
| Kids & family | −8% | −36% to +7% | 3 |
| AI home design | −8% | −16% to 0% | 4 |
| AR drawing & tracing | −8% | −8% to −7% | 4 |
| AI image & video | at default | −7% to 0% | 7 |
Recommended prices for common plans in Brazil
Benchmarked against all 71 apps and rounded to prices Apple allows in Brazil. Value prices like the cheaper quarter of apps, premium like the pricier quarter. For a recommendation based on apps like yours, use the price localizer.
| US plan | Apple default | Value | Match peers | Premium |
|---|---|---|---|---|
| Weekly $6.99 | R$41.90 | R$19.90 | R$33.90 | R$41.90 |
| Monthly $9.99 | R$59.90 | R$29.90 | R$49.90 | R$49.90 |
| Monthly $14.99 | R$93.90 | R$49.90 | R$69.90 | R$90 |
| Annual $59.99 | R$364.90 | R$190.90 | R$279.90 | R$319.90 |
| Annual $99.99 | R$599.90 | R$329.90 | R$469.90 | R$529.90 |
Changing subscription prices in Brazil
Raising prices
Apple notifies existing subscribers in Brazil of a price increase without asking for consent, unless the increase is more than 50% and more than R$40 per renewal on weekly or monthly plans (R$400 on annual plans). Above both thresholds, subscribers have to agree, or their subscription ends at renewal.
Lowering prices
A lower price on an existing product reaches existing subscribers too, at their next renewal. To give a lower price to new subscribers only, create a new subscription product in the same group with the new price and show it on your paywall.
Test the right price for Brazil
These prices are a starting point for everyone in Brazil. Botsi picks the offer each user sees, from the prices, plans, trials and paywall designs you set up, and A/B tests it against your current paywall.
Brazil pricing questions
What is Apple's default App Store price for $9.99 in Brazil?
R$59.90. That's about $11.03, or 110% of the US price after conversion. Apple fills it in automatically when you set a US price of $9.99 in App Store Connect.
Do top subscription apps charge less than Apple's default in Brazil?
Top subscription apps price 20% below Apple's default in Brazil (the median of 65 benchmark apps), and 56 of the 65 benchmark apps priced here go below it. Education apps cut deepest (−37%) and Graphics & Design apps least (−8%).
Do subscription price increases need consent in Brazil?
Apple notifies existing subscribers in Brazil of a price increase without asking for consent, unless the increase is more than 50% and more than R$40 per renewal on weekly or monthly plans (R$400 on annual plans). Above both thresholds, subscribers have to agree, or their subscription ends at renewal.
App Store pricing in other countries
Nearby in Americas: Canada, Mexico