App Store pricing · Europe
App Store subscription pricing in Sweden
Top subscription apps price 7% below Apple's default in Sweden (the median of 68 benchmark apps), and 39 of the 68 benchmark apps priced here go below it.
Health & Fitness apps cut deepest (−17%), while Graphics & Design apps mostly keep Apple's price.
Apple's default for a $9.99 US price is kr 129, about $12.96 or 130% of the US price.
Data updated · SEK · App Store Connect territory SWE
Apple's default prices in Sweden
When you set a US price in App Store Connect, Apple fills in these prices for Sweden. Most apps never change them. ≈ marks prices inferred from what top apps charge, or estimated from the nearest exact prices.
| US price | Apple default | In US dollars | % of US price |
|---|---|---|---|
| $2.99 | ≈ kr 39 | $3.92 | 131% |
| $4.99 | ≈ kr 69 | $6.93 | 139% |
| $6.99 | ≈ kr 99 | $9.95 | 142% |
| $9.99 | kr 129 | $12.96 | 130% |
| $12.99 | ≈ kr 169 | $16.98 | 131% |
| $14.99 | ≈ kr 199 | $19.99 | 133% |
| $19.99 | ≈ kr 265 | $26.63 | 133% |
| $29.99 | kr 399 | $40.09 | 134% |
| $39.99 | ≈ kr 499 | $50.14 | 125% |
| $49.99 | kr 599 | $60.18 | 120% |
| $59.99 | ≈ kr 799 | $80.28 | 134% |
| $69.99 | ≈ kr 999 | $100.37 | 143% |
| $79.99 | kr 999 | $100.37 | 125% |
| $99.99 | kr 1,295 | $130.11 | 130% |
How top apps price in Sweden
Each app's gap is its local price ÷ Apple's default for the same plan − 1, so −30% means 30% below Apple's default. The range is the middle half of the apps in each group.
| Apps | Median vs Apple | Range | Apps priced here |
|---|---|---|---|
| All 71 benchmark apps | −7% | −18% to 0% | 68 |
| Education | −6% | −20% to 0% | 19 |
| Health & Fitness | −17% | −19% to −7% | 24 |
| Graphics & Design | at default | −5% to 0% | 25 |
| Women's health | −33% | −40% to −25% | 2 |
| Activity & outdoors | −24% | −30% to −18% | 2 |
| Meditation & sleep | −16% | −18% to −15% | 4 |
| Study & homework | −13% | −23% to −3% | 4 |
| Design & craft tools | −13% | −38% to −8% | 3 |
| Workouts & training | −11% | −18% to −7% | 5 |
| Self-care & motivation | −10% | −17% to −4% | 2 |
| Widgets & themes | −10% | −20% to 0% | 2 |
| Plant ID | −10% | −20% to 0% | 2 |
| Nutrition & weight loss | −10% | −16% to 0% | 7 |
| Wearable companion | −10% | −19% to 0% | 2 |
| Music lessons | −9% | −13% to −5% | 2 |
| Language learning | −7% | −7% to −6% | 5 |
| Test prep | −7% | −14% to 0% | 2 |
| Photo editing | at default | −5% to 0% | 4 |
| AI home design | at default | 0% to 0% | 4 |
| AI image & video | at default | 0% to 0% | 8 |
| AR drawing & tracing | at default | 0% to 0% | 4 |
| Kids & family | at default | −2% to 0% | 3 |
Recommended prices for common plans in Sweden
Benchmarked against all 71 apps and rounded to prices Apple allows in Sweden. Value prices like the cheaper quarter of apps, premium like the pricier quarter. For a recommendation based on apps like yours, use the price localizer.
| US plan | Apple default | Value | Match peers | Premium |
|---|---|---|---|---|
| Weekly $6.99 | kr 99 | kr 82 | kr 99 | kr 99 |
| Monthly $9.99 | kr 129 | kr 99 | kr 129 | kr 129 |
| Monthly $14.99 | kr 199 | kr 160 | kr 199 | kr 199 |
| Annual $59.99 | kr 799 | kr 699 | kr 799 | kr 799 |
| Annual $99.99 | kr 1,295 | kr 999 | kr 1,295 | kr 1,295 |
Changing subscription prices in Sweden
Raising prices
Apple notifies existing subscribers in Sweden of a price increase without asking for consent, unless the increase is more than 50% and more than kr 60 per renewal on weekly or monthly plans (kr 600 on annual plans). Above both thresholds, subscribers have to agree, or their subscription ends at renewal.
Lowering prices
A lower price on an existing product reaches existing subscribers too, at their next renewal. To give a lower price to new subscribers only, create a new subscription product in the same group with the new price and show it on your paywall.
Test the right price for Sweden
These prices are a starting point for everyone in Sweden. Botsi picks the offer each user sees, from the prices, plans, trials and paywall designs you set up, and A/B tests it against your current paywall.
Sweden pricing questions
What is Apple's default App Store price for $9.99 in Sweden?
kr 129. That's about $12.96, or 130% of the US price after conversion. Apple fills it in automatically when you set a US price of $9.99 in App Store Connect.
Do top subscription apps charge less than Apple's default in Sweden?
Top subscription apps price 7% below Apple's default in Sweden (the median of 68 benchmark apps), and 39 of the 68 benchmark apps priced here go below it. Health & Fitness apps cut deepest (−17%), while Graphics & Design apps mostly keep Apple's price.
Do subscription price increases need consent in Sweden?
Apple notifies existing subscribers in Sweden of a price increase without asking for consent, unless the increase is more than 50% and more than kr 60 per renewal on weekly or monthly plans (kr 600 on annual plans). Above both thresholds, subscribers have to agree, or their subscription ends at renewal.
App Store pricing in other countries
Nearby in Europe: France, Germany, Italy, Netherlands, Spain, United Kingdom