App Store pricing · Europe
App Store subscription pricing in Germany
The median top subscription app charges Apple's default price in Germany, and 32 of the 69 benchmark apps priced here go below it.
Health & Fitness apps cut deepest (−10%), while Graphics & Design apps mostly keep Apple's price.
Apple's default for a $9.99 US price is €9.99, about $11.18 or 112% of the US price.
Data updated · EUR · App Store Connect territory DEU
Apple's default prices in Germany
When you set a US price in App Store Connect, Apple fills in these prices for Germany. Most apps never change them. ≈ marks prices inferred from what top apps charge, or estimated from the nearest exact prices.
| US price | Apple default | In US dollars | % of US price |
|---|---|---|---|
| $2.99 | ≈ €2.99 | $3.34 | 112% |
| $4.99 | ≈ €5.99 | $6.70 | 134% |
| $6.99 | ≈ €7.99 | $8.94 | 128% |
| $9.99 | €9.99 | $11.18 | 112% |
| $12.99 | ≈ €14.99 | $16.77 | 129% |
| $14.99 | ≈ €17.99 | $20.12 | 134% |
| $19.99 | ≈ €21.99 | $24.60 | 123% |
| $29.99 | €34.99 | $39.14 | 131% |
| $39.99 | ≈ €44.99 | $50.33 | 126% |
| $49.99 | €59.99 | $67.11 | 134% |
| $59.99 | ≈ €69.99 | $78.29 | 131% |
| $69.99 | ≈ €79.99 | $89.48 | 128% |
| $79.99 | €89.99 | $100.67 | 126% |
| $99.99 | €99.99 | $111.85 | 112% |
How top apps price in Germany
Each app's gap is its local price ÷ Apple's default for the same plan − 1, so −30% means 30% below Apple's default. The range is the middle half of the apps in each group.
| Apps | Median vs Apple | Range | Apps priced here |
|---|---|---|---|
| All 71 benchmark apps | at default | −13% to 0% | 69 |
| Education | at default | −13% to 0% | 20 |
| Health & Fitness | −10% | −14% to 0% | 25 |
| Graphics & Design | at default | −9% to 0% | 24 |
| Women's health | −28% | −30% to −26% | 2 |
| Meditation & sleep | −16% | −17% to −14% | 4 |
| Activity & outdoors | −11% | −14% to −8% | 2 |
| Plant ID | −11% | −22% to 0% | 2 |
| Widgets & themes | −11% | −12% to −9% | 2 |
| Study & homework | −8% | −17% to 0% | 4 |
| Design & craft tools | −8% | −13% to +3% | 3 |
| Brain training | −6% | −13% to 0% | 2 |
| Test prep | −6% | −13% to 0% | 2 |
| Self-care & motivation | −6% | −12% to 0% | 2 |
| Workouts & training | −6% | −11% to 0% | 6 |
| Wearable companion | −5% | −10% to 0% | 2 |
| Photo editing | at default | −4% to 0% | 4 |
| Nutrition & weight loss | at default | −9% to 0% | 7 |
| AI home design | at default | 0% to 0% | 4 |
| AI image & video | at default | 0% to 0% | 7 |
| AR drawing & tracing | at default | 0% to 0% | 4 |
| Kids & family | at default | 0% to 0% | 3 |
| Language learning | at default | 0% to 0% | 5 |
| Music lessons | at default | −10% to +13% | 2 |
Recommended prices for common plans in Germany
Benchmarked against all 71 apps and rounded to prices Apple allows in Germany. Value prices like the cheaper quarter of apps, premium like the pricier quarter. For a recommendation based on apps like yours, use the price localizer.
| US plan | Apple default | Value | Match peers | Premium |
|---|---|---|---|---|
| Weekly $6.99 | €7.99 | €6.99 | €7.99 | €7.99 |
| Monthly $9.99 | €9.99 | €8.99 | €9.99 | €9.99 |
| Monthly $14.99 | €17.99 | €15.99 | €17.99 | €17.99 |
| Annual $59.99 | €69.99 | €59.99 | €69.99 | €69.99 |
| Annual $99.99 | €99.99 | €90.99 | €99.99 | €99.99 |
Changing subscription prices in Germany
Raising prices
In Germany, existing subscribers have to agree to any price increase before it applies, whatever its size. If they don't, their subscription ends at renewal. Giving higher prices to new subscribers only avoids asking.
Lowering prices
A lower price on an existing product reaches existing subscribers too, at their next renewal. To give a lower price to new subscribers only, create a new subscription product in the same group with the new price and show it on your paywall.
Test the right price for Germany
These prices are a starting point for everyone in Germany. Botsi picks the offer each user sees, from the prices, plans, trials and paywall designs you set up, and A/B tests it against your current paywall.
Germany pricing questions
What is Apple's default App Store price for $9.99 in Germany?
€9.99. That's about $11.18, or 112% of the US price after conversion. Apple fills it in automatically when you set a US price of $9.99 in App Store Connect.
Do top subscription apps charge less than Apple's default in Germany?
The median top subscription app charges Apple's default price in Germany, and 32 of the 69 benchmark apps priced here go below it. Health & Fitness apps cut deepest (−10%), while Graphics & Design apps mostly keep Apple's price.
Do subscription price increases need consent in Germany?
In Germany, existing subscribers have to agree to any price increase before it applies, whatever its size. If they don't, their subscription ends at renewal. Giving higher prices to new subscribers only avoids asking.
App Store pricing in other countries
Nearby in Europe: France, Italy, Netherlands, Spain, Sweden, United Kingdom