App Store pricing · Americas
App Store subscription pricing in Mexico
The median top subscription app charges Apple's default price in Mexico, and 32 of the 67 benchmark apps priced here go below it.
Health & Fitness apps cut deepest (−7%), while Graphics & Design apps mostly keep Apple's price.
Apple's default for a $9.99 US price is $199, about $10.70 or 107% of the US price.
Data updated · MXN · App Store Connect territory MEX
Apple's default prices in Mexico
When you set a US price in App Store Connect, Apple fills in these prices for Mexico. Most apps never change them. ≈ marks prices inferred from what top apps charge, or estimated from the nearest exact prices.
| US price | Apple default | In US dollars | % of US price |
|---|---|---|---|
| $2.99 | ≈ $69 | $3.71 | 124% |
| $4.99 | ≈ $99 | $5.33 | 107% |
| $6.99 | ≈ $149 | $8.01 | 115% |
| $9.99 | $199 | $10.70 | 107% |
| $12.99 | ≈ $259 | $13.93 | 107% |
| $14.99 | ≈ $299 | $16.08 | 107% |
| $19.99 | ≈ $399 | $21.46 | 107% |
| $29.99 | $599 | $32.22 | 107% |
| $39.99 | ≈ $899 | $48.36 | 121% |
| $49.99 | $999 | $53.74 | 107% |
| $59.99 | ≈ $1,299 | $69.87 | 116% |
| $69.99 | ≈ $1,499 | $80.63 | 115% |
| $79.99 | $1,799 | $96.77 | 121% |
| $99.99 | $1,999 | $107.52 | 108% |
How top apps price in Mexico
Each app's gap is its local price ÷ Apple's default for the same plan − 1, so −30% means 30% below Apple's default. The range is the middle half of the apps in each group.
| Apps | Median vs Apple | Range | Apps priced here |
|---|---|---|---|
| All 71 benchmark apps | at default | −22% to 0% | 67 |
| Education | −7% | −36% to 0% | 20 |
| Health & Fitness | −7% | −17% to 0% | 23 |
| Graphics & Design | at default | −2% to 0% | 24 |
| Activity & outdoors | −50% | −50% to −50% | 2 |
| Language learning | −40% | −53% to 0% | 6 |
| Music lessons | −40% | −55% to −25% | 2 |
| Meditation & sleep | −25% | −43% to −7% | 4 |
| Women's health | −17% | −31% to −3% | 2 |
| Plant ID | −11% | −22% to 0% | 2 |
| Design & craft tools | −9% | −33% to +15% | 2 |
| Nutrition & weight loss | −9% | −12% to 0% | 6 |
| Workouts & training | −7% | −13% to +4% | 5 |
| Study & homework | −6% | −11% to 0% | 4 |
| Self-care & motivation | −4% | −7% to 0% | 2 |
| Photo editing | at default | −5% to 0% | 4 |
| Test prep | at default | −4% to 0% | 2 |
| Widgets & themes | at default | −2% to 0% | 2 |
| AI home design | at default | 0% to 0% | 4 |
| AI image & video | at default | 0% to 0% | 8 |
| AR drawing & tracing | at default | 0% to 0% | 4 |
| Kids & family | at default | 0% to +27% | 3 |
| Wearable companion | at default | −1% to +5% | 2 |
Recommended prices for common plans in Mexico
Benchmarked against all 71 apps and rounded to prices Apple allows in Mexico. Value prices like the cheaper quarter of apps, premium like the pricier quarter. For a recommendation based on apps like yours, use the price localizer.
| US plan | Apple default | Value | Match peers | Premium |
|---|---|---|---|---|
| Weekly $6.99 | $149 | $129 | $149 | $149 |
| Monthly $9.99 | $199 | $166 | $199 | $199 |
| Monthly $14.99 | $299 | $249 | $299 | $299 |
| Annual $59.99 | $1,299 | $999 | $1,299 | $1,299 |
| Annual $99.99 | $1,999 | $1,699 | $1,999 | $1,999 |
Changing subscription prices in Mexico
Raising prices
Apple notifies existing subscribers in Mexico of a price increase without asking for consent, unless the increase is more than 50% and more than $150 per renewal on weekly or monthly plans ($1,500 on annual plans). Above both thresholds, subscribers have to agree, or their subscription ends at renewal.
Lowering prices
A lower price on an existing product reaches existing subscribers too, at their next renewal. To give a lower price to new subscribers only, create a new subscription product in the same group with the new price and show it on your paywall.
Test the right price for Mexico
These prices are a starting point for everyone in Mexico. Botsi picks the offer each user sees, from the prices, plans, trials and paywall designs you set up, and A/B tests it against your current paywall.
Mexico pricing questions
What is Apple's default App Store price for $9.99 in Mexico?
$199. That's about $10.70, or 107% of the US price after conversion. Apple fills it in automatically when you set a US price of $9.99 in App Store Connect.
Do top subscription apps charge less than Apple's default in Mexico?
The median top subscription app charges Apple's default price in Mexico, and 32 of the 67 benchmark apps priced here go below it. Health & Fitness apps cut deepest (−7%), while Graphics & Design apps mostly keep Apple's price.
Do subscription price increases need consent in Mexico?
Apple notifies existing subscribers in Mexico of a price increase without asking for consent, unless the increase is more than 50% and more than $150 per renewal on weekly or monthly plans ($1,500 on annual plans). Above both thresholds, subscribers have to agree, or their subscription ends at renewal.
App Store pricing in other countries
Nearby in Americas: Brazil, Canada